I think I maybe enjoy the winter Olympics more than the summer Olympics.  There is less - pageantry, sports, athletes, prestige - but less is more.  Many of the sports seem to involve speed...  like speedskating :) and even sports like figure skating require speed to generate height.  And skiing is always amazing; I loved this Sport Illustrated cover, with the U.S. skiing medallists:

Of course one of the marquee athletes in this Olympics is Shaun White, who has elevated his sport of snowboarding from a fringe "X" newcomer to one of the mainstays of the games.  Here's the Tomato in flight:

Snowboarding seems like applied physics, how to convert kinetic energy from gravity into angular momentum!  I'd love to do that...  I haven't had the time to spend long hours watching, but the snatches of the games I've caught make me want more.  Too bad we only see these sports every four years.